Services / Web and app development
Websites that can be measured and changed
A site nobody can edit and nobody can read the numbers on is a liability with a nice typeface.
Changing a paragraph takes three days and an invoice. Nobody can tell you which pages bring customers. The site looks fine, and it is quietly costing you.
What changes
What you get that you did not have.
Pages that load before people leave
Measured on a mid range phone on mobile data, which is what most of your visitors are actually holding.
Text you can change yourself
Content that changes weekly belongs to you. Only the things that genuinely need a developer should need one.
Numbers from day one
Measurement designed alongside the pages rather than added when somebody finally asks how the site is doing.
A site that survives you
Written so the next developer can read it. That is a real deliverable and most agencies do not ship it.
We build in the open. You see it working at the end of every week, on a real URL, rather than as a picture of it.
What is included
The standard everything is held to.
- A performance budget agreed before the design, and held to afterwards
- Accessibility built in: real contrast, keyboard paths, alt text that says something
- Search fundamentals from the start, not retrofitted: structure, metadata, structured data, a sitemap that is true
- Analytics and conversion tracking installed with the build
- A content model, so an editor can change a page without breaking the layout
- Source code in a repository you own, with the deployment documented
The tools
Named once, for the person checking the work.
- Next.js and React, for anything that needs to be fast and bespoke
- TypeScript throughout
- WordPress or Shopify where the honest answer is that a platform is better
- Vercel, or your own hosting if you would rather
- Tailwind CSS
- GitHub, with the repository in your organisation
Questions people ask
The ones that actually arrive.
Do we need a custom build, or would WordPress do?
Very often WordPress or Shopify would do, and we will say so. A custom build earns its keep when the site is doing something particular, is under real performance pressure, or is a product rather than a brochure. Otherwise you are paying for flexibility you will not use.
How long does a site take?
Six to ten weeks for most marketing sites, and the variable is almost never the code. It is how quickly decisions and content come back from your side.
Do you redesign, or only build new?
Both, and a rebuild is not always the right answer. If the structure is sound, fixing speed, measurement and the three pages that actually sell will cost a fraction and often move the numbers more.
What happens after launch?
You own everything. We offer a support arrangement, and plenty of clients take the code and run it themselves. Both are fine, and the handover is written either way.
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Your turn
Bring one question you cannot currently answer.
30 minutes. We will tell you whether it is measurable, roughly what it would take, and whether we are the right people for it.