Straight answers to what clients ask.

You fill in a short form about yourself, your business and what you want to grow. It takes about five minutes. We review it within one working day and reply by email, WhatsApp or phone, whichever you prefer. If we are the right people for it, we connect your Google Ads and Analytics, set up call and booking tracking, and invite you to your own client dashboard with a first campaign plan to approve. Nothing goes live and nothing spends money without your OK. There is no sales presentation.

The people doing the work, not an account manager passing messages along. We keep our client list focused so that stays true, which means we occasionally tell a new client we cannot start for a few weeks.

You do, all of it. You give us access to your own Google Ads, Meta, Analytics and Google Play accounts, and anything we build lives in your accounts, on your data. If we stop working together, you remove our access and everything stays exactly where it is.

Often, and it can work well: we set up measurement everyone can trust, and they run your campaigns against it. It only works if both sides want it. If it looks like turning into a tug of war, we will tell you early, because that costs you money and helps nobody.

Three things, every time. If the numbers cannot work at your profit margin. If nobody on your side can approve a change within a week, because the work stalls and you end up paying for the wait. And if the figures need to look good more than they need to be right, because honest figures usually look worse at first.

Usually the tracking itself is fine, but nobody ever decided what it should answer. The data is real, but nobody can say what it means, so nobody looks at it. Fixing that is a smaller job than starting again, and we will tell you if that is all you need.

Yes, in the first honest month, and that is the point. Proper tracking stops counting the same sale twice. The money coming in does not change. What changes is that the figure you plan with now matches what reaches your bank account.

Four weeks until you have figures you can trust. Setting up the tracking is quicker than that, but a week of data is not a trend, and decisions made on too little data usually have to be undone.

Tracking code adds a little weight, so we keep it small and load it after the rest of the page. If what you already have is slowing the site down, we will say so, because a slow page loses more customers than a good report wins back.

Usually, yes. With a small budget, every wasted click matters more, so getting the tracking right early pays off. Sometimes the most useful thing we can do is set that up properly once and show you how to run the account yourself, and we'll tell you if that's the case.

Four weeks to an honest answer, and a quarter before Google and Meta have seen enough genuine sales or enquiries for their automatic bidding (the system that decides who sees your ads and what to pay) to do real work. Anybody promising a transformation in three weeks is usually just spending more of your money.

Yes, and we have. If the cost of buying a customer cannot come under what a customer is worth, more budget makes the problem larger rather than smaller. Knowing that early is one of the most useful things we can tell you.

Very often a platform would do, and we will say so even though it is the smaller job. Custom earns its place when the site is doing something particular, is under real performance pressure, or is a product rather than a brochure.

For measurement and advertising, yes. For building the app itself, our own published apps run on Android, so that is where our build experience runs deepest. If your project needs a specialist iPhone team, we will tell you plainly at the start rather than learn on your budget.

You own the code, and how it is set up and published is written down. We offer ongoing support, and plenty of clients take the written handover and run it themselves instead. Both are fine, and you get the handover in writing either way.

Often. The first thing we do is read it and tell you honestly whether it is worth keeping. Sometimes the answer is no, and hearing that before another year of patches is the useful part.

As little as the work allows. We do not buy data, we do not enrich it, and we do not sell it. What we set up records what people do on your site, not who they are, and it lives in your accounts rather than ours.

It is the minimum those platforms need to match a sale or enquiry to the ad you paid for. Hashing scrambles the address into a code that cannot be turned back into an email, and it happens on the server before anything leaves. It goes to those two and nowhere else. Without it, sales go uncounted, the platforms learn the wrong lesson about who to show your ads to, and that quietly costs you money. It is a real decision, and we would rather you made it deliberately.

Yes. We use Google's Consent Mode v2, set so that nothing is stored on a visitor's device until they agree, across the UK, the EEA and Switzerland, with a consent banner wherever one is needed. When someone says no, we rely on Google's estimates rather than count them unlawfully.

Nothing moves, because it was never ours. It sits in your accounts. We lose access when you remove it, and we keep nothing.