Every ad platform marks its own homework. We count each sale, call or booking once, and show you which ad to thank for it.
What we count
−56%lower cost per call · taxi client
Add up the conversions your platforms report and you get more sales than you actually made. Everyone in the room knows it. Nobody knows by how much.
Calls matched to bookings
A taxi company paying for calls from Google Ads, with no way of telling a booking from a wrong number. We joined the calls to its own booking records, then told Google which callers had paid.
What counted as a result
BeforeAny phone call
AfterA call that became a paid ride
What changes
The rule behind each answer is written down, so it can be argued with and checked.
You can say
One number per channel, agreed in advance, with the rule written down. The rule can be argued with. The arithmetic cannot.
You can say
A cost per customer you would be willing to show your accountant, so a decision to double a budget is a decision rather than a hope.
You can say
Traced past the enquiry to the invoice, so the campaigns that bring people who pay stop being funded at the same rate as the ones that bring people who ask.
The gap
Both columns are usually true at the same time. That is the problem: nobody is lying, and the numbers still do not add up.
What is included
FAQ
Yes, and that is the point. The first honest month usually reports fewer conversions than the month before, because it stops counting the same sale twice. The money coming in does not change. What changes is that the figure you plan with is now the one that matches the bank.
It is hashed on our server before it leaves, and it goes to those two and nowhere else. It is the minimum the platforms accept to match a sale to the ad that produced it. The alternative is undercounting, which teaches their automatic bidding (the system that decides what to pay for each click) the wrong lesson and quietly costs you money.
It breaks most installs, and it is one of the first things we check. Cross-domain measurement is routine work, but it has to be set up deliberately. It does not happen by accident.
Two to four weeks for most businesses. Longer where a sale is closed by a person days after the click, because then we are building a path from your sales records back to the advertising, and that path has to be right rather than quick.
Your turn
Tell us what each platform claims and what actually came in. Within a working day we will tell you where the gap probably comes from, roughly what closing it would take, and whether we are the right people for it.
