Most analytics setups record everything and explain nothing. Ours starts with the questions you need answered, and measures only what answers them.
What we measure
+32%monthly enrolments · language school
You have Google Analytics. You have had it for years. Nobody opens it, because the last time somebody did they could not tell whether the number in front of them was good or bad.
One client, six months
A language school whose ads filled WhatsApp with enquiries, and nobody could say which of them enrolled. We followed each conversation through to a paid place before any budget moved.
What counted as a result
BeforeA WhatsApp message
AfterA paid enrolment
What changes
Each answer comes from a plan you approved, not from whatever happened to be recorded.
You will know
Not which get the most visits. Which ones the people who eventually buy have read, and in what order.
You will know
The exact step people leave on, split by phone and desktop, because it is almost never the same step on both.
You will know
By channel and by campaign, counted once. Two platforms claiming the same sale is the most common reason a reported cost per customer is wrong.
You will know
Against the month before it and the same month last year, on a number that has meant the same thing the whole time.
How it runs
The order matters more than the speed. Measuring before agreeing what to measure is how an account fills with events nobody can name a year later.
Agree what to measure
Two hours with whoever knows the business. We leave with a list of things you cannot currently answer, ranked by what a right answer would be worth.
A written plan: each event (an action we record, such as a booking or a sign-up), when it happens, what it carries and which question it serves. You approve it before a line of code is written.
Then build and read
The tracking code goes in, then we test it the only way that works: by using the site ourselves and watching what gets recorded. Nothing is signed off on a screenshot of a dashboard.
The first monthly read, in plain language, with the things that surprised us marked as surprises rather than buried.
What is included
The tools
FAQ
Probably not all of it. The usual finding is that the tag is fine and the plan behind it never existed, so the data is real but nobody knows what any of it means. That is a smaller job and we will tell you if it is what you have.
Four weeks to the first honest read. The install itself is quicker, but a week of data is not a trend, and a number read too early gets acted on and then apologised for.
A tag container adds weight, so we keep it small and load it after the page is usable. If the current install is already slowing you down we will say so, because a slow page loses more customers than a good report wins back.
You do. We work inside your properties with the access we need and no more. If we stop working together you change one permission and everything stays where it is.
No. We do not buy data, we do not enrich it, and nothing leaves your accounts except the reading we write for you.
Your turn
Tell us what the number is and where it comes from. Within a working day we will tell you whether your current setup can answer it, roughly what it would take, and whether we are the right people for it.
