Online shops built around what actually sells
Most online shops lose more money between the basket and the payment than anywhere else, and most cannot prove it.
Traffic is up. Orders are not. Somewhere between a product page and a payment you are losing people, and the reports show a single number where four steps should be.
What changes
Three numbers you get back.
The real drop off, step by step
Product, basket, details, payment. Four numbers instead of one, so the fix has somewhere to aim.
What a customer costs by product
Not by campaign. The advertising that wins on average is often losing badly on the lines with the thinnest margin.
What returns actually do to you
Fed back into the numbers, so a product that sells well and comes back constantly stops being funded like a winner.
The difference
A shop that reports, and a shop that explains.
Most installs
- One purchase event, with a total and nothing else
- Basket abandonment known as a percentage and not as a reason
- Ad platforms fed revenue including everything that came back
- Payment errors invisible unless a customer complains
- Product feed written once and left to rot
What we set up
- Every step from product view to payment, with the items attached
- The specific step, device and payment method people abandon on
- Revenue sent net of refunds, so bidding chases money you keep
- Failed payments counted and reported, because they are usually fixable
- A feed that matches the site, checked on a schedule rather than on a complaint
What is included
Build or repair.
- Shopify builds and theme work, or a bespoke storefront where the catalogue demands it
- Full ecommerce measurement: item level events through to purchase and refund
- Checkout examined on a real phone on a slow connection, which is where the losses are
- Product feeds for Google Shopping and Meta, kept correct
- Page speed treated as revenue, because on a shop it is
- Email and back in stock flows wired to the same events, so nothing is counted twice
Questions people ask
The ones that actually arrive.
Shopify or something custom?
Shopify for most businesses, and we will say so even though it is the smaller job. Custom earns its place with an unusual catalogue, unusual pricing, or volume that makes platform fees the largest line on the invoice.
Can you fix our checkout without rebuilding the shop?
Usually, and that is the order we would do it in. Checkout and speed are where the money is. A redesign that skips them is an expensive way to lose the same customers more attractively.
We sell on marketplaces too. Does that break attribution?
It complicates it and it does not defeat it. The honest approach is to measure what you can control properly, and to be clear in the reporting about what is estimated rather than blending the two and hoping.
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Your turn
Bring one question you cannot currently answer.
30 minutes. We will tell you whether it is measurable, roughly what it would take, and whether we are the right people for it.