We publish and run our own apps, so we know what happens after launch day. That is a different discipline from building an app and handing it over.
What we measure
20%of users come back · our VPN app
Most app projects are priced as if launch is the finish line. In practice, launch is where you find out what you actually built.
Our own apps
Zip VPN is ours. The numbers below are what it does, and the measurement behind them is the same work we would do on yours.
When a location does not answer
BeforeAn error
AfterThe next location, by itself
What changes
Measured from the first release, not the third.
You can say
The screen people close the app on, on the specific devices it happens on. It is rarely the screen anyone guesses.
You can say
And what those people did on day one that the people who left did not. That difference is the whole product roadmap.
You can say
Not the crash rate. The number of users who never opened it again afterwards.
What is included
The tools
Named once, for the person checking the work.
FAQ
Android is where we publish and run our own apps, so it is where our experience runs deepest. If your project needs an iPhone app too, we will say plainly whether we are the right team for it, rather than learn on your budget.
It depends on what it does, so we do not quote before we understand it. The honest first step is a short conversation about the smallest version worth shipping, because that number is usually much lower than the one people brace for.
Usually a few days for a first release, occasionally much longer. The delays that hurt are policy ones, and they are avoidable: Data safety, permissions and the privacy policy are where projects get stuck, so we deal with them early.
Often, and the first thing we do is read it and tell you honestly whether it is worth keeping. Sometimes the answer is no, and it is better to hear that before another year of patches.
Your turn
Tell us about it in a few minutes. Within a working day we will come back with the smallest version worth shipping, roughly what it would take, and whether we are the right people for it.
