About

The people you would be hiring.

Qikks Studio is a small firm. We help businesses understand their customers, run their advertising against what that understanding says, and build the websites, apps and AI that the numbers ask for. We also publish software under our own name, which is where all of this was worked out.

Who you talk to

The person on the call is the person who does the work. Fahad Malik founded the studio, wrote the first measurement plan for its own apps, and still reads every monthly note before it goes out. Nothing is handed down a line.

Engagements are small on purpose. We would rather answer one question properly for a few clients than run a dashboard for many, and we say no to work where the measurement says the money would be wasted.

What we hold ourselves to

We measure before we recommend

No advertising, no rebuild and no automation is proposed until there is a number that says it is worth doing. If the number says it is not, we say so, and the engagement ends there.

You own everything

Analytics properties, ad accounts, code, domains and documents are created under your name. If we leave, nothing leaves with us.

We do not take a cut of your spend

Being paid more when you spend more is the wrong incentive for people whose job is to tell you when to spend less.

Tool names go below the pitch

You are not buying an analytics property or an ad platform. You are buying answers. The tools appear on each service page, in one band, for the person who wants to check the work.

We publish our own software

The apps on this site are ours. They are where the method was worked out, and where it is tested first.

What we publish

Zip VPN, Zip Browser VPN and Ludo Arena are ours: free, without accounts, and maintained. They are the reason we can say we build and measure software, rather than only that we advise on it.

30 minutes, one question.

Bring the thing you cannot currently answer. We will tell you whether it is measurable.