Case studies
Businesses like yours, and what changed for them.
Each of these is written up the way we’d explain it to you over coffee: what the business was struggling with, what we did about it, and what changed. Most are client projects. The rest are about our own apps, measured exactly the way we’d measure yours, because we test our methods on our own products first.
Showing 6 case studies
Helping a skincare brand see the sales its Meta ads were already making
Meta was reporting far fewer sales than the brand's Shopify store. We fixed the tracking first, and it turned out some of the ads they were about to switch off were among their best.
96%of orders now visible to Meta
Read the case study
A new website and online booking for a clinic group that lived on the phone
A three-clinic group was getting plenty of enquiries from Google Ads but couldn't tell which ones became appointments. We rebuilt the website around online booking and started measuring booked treatments instead of form fills.
+58%new-client bookings from Google
Read the case study
Cutting quote times from a day to a few hours with an AI assistant
A removals company was losing jobs because its quotes took too long to go out. We built an assistant that reads each request, fills in the quoting sheet and drafts the reply for the office team to check.
3 hrsaverage time to send a quote, down from 26
Read the case study
Finding out which enquiries turn into students for a language school
A language school was getting hundreds of WhatsApp enquiries a month but enrolling very few of them. We followed each enquiry through to enrolment, and what we found changed where the budget went.
+32%monthly enrolments
Read the case study
What 20,000 daily users taught us about our own VPN app
Zip VPN is one of our own apps. When we tracked how people really used it, we found they weren't leaving because it was slow. They were leaving while they waited for a server that wasn't working to give up.
20,000people using it each day
Read the case study
Three cents an install for our own game, and knowing which installs stayed
Ludo Arena is a multiplayer game we built. We advertise it on Facebook and Instagram, but we judge the ads on what players do after they install, not on the install itself.
$0.03cost per install
Read the case studyFacing something like one of these?
Tell us about it in about five minutes. We’ll read it, tell you honestly what we think, and suggest where to start.