One client, four months
More new-client bookings, including the ones made after closing time.
A group of three clinics whose Google Ads sent people to a contact form and a callback, and whose campaigns were judged on form fills. We rebuilt the site around online booking, then measured booked treatments instead of enquiries.
- new-client bookings
- +58%
- cost per booking
- −34%
- booked after closing
- 41%

What counted as a result
BeforeA contact form sent
AfterA treatment booked






