Services / 02
Get more customers
You are paying for clicks and being told it is working. Nobody can show you which customer came from which pound.
What you can answer afterwards
Outcomes, not features.
- What a customer costs from each channel
- Search, YouTube, Facebook, Instagram: one figure each, measured to the sale.
- Which half of the budget is working
- Spend moves every week toward the campaigns that earn and away from the ones that only look busy.
- Which words and pictures sell
- Creative tested against each other on purpose, not left to run because it was there.
- Whether to spend more
- A clear answer, with the number that justifies it, before the budget goes up.
What we actually set up
For the person who wants to check the work.
Everything above is in your language. This is the same work in ours, so you can hold it against anyone else’s quote.
- Google Ads: Search, Performance Max and YouTube, structured so each can be judged on its own
- Meta Ads Manager: Facebook and Instagram, with the same measurement behind them
- Conversion tracking linked to the analytics, so both platforms count the same customers
- Google Ads conversion import and the Meta Conversions API, so the platforms see real sales rather than pixel guesses
- Audience lists built from what people did on your site, not from interest categories
- Search terms reviewed weekly, and the ones that waste money excluded
- Creative tests with a written hypothesis and a decision date
- A weekly note: spend, customers, cost per customer, what changed
What lands with you. A sample, so the shape is honest before the figures are yours.
We did this for a client.
An Australian taxi company: More calls, at less than half the cost, by telling Google which callers paid.
Questions people ask
The ones that actually arrive.
Do you need the measurement work first?
Yes, or something equivalent already in place. Running advertising without knowing which customers are worth buying is how budgets disappear. Most clients start with a short measurement engagement and add advertising once there is something honest to aim at.
Who owns the ad accounts?
You do. We work inside your Google Ads and Meta accounts as managers. If we stop working together, you change one permission and everything stays.
How much should I spend?
Less than you think, at first. The first month is for finding out what a customer costs; the budget goes up when that number is one you would happily pay. We will tell you plainly if advertising does not make sense for your margins.
Do you charge a percentage of ad spend?
No. Being paid more when you spend more is the wrong incentive. Scope and fee are agreed on the call and do not move with the budget.
What do you need from my team?
Access to the ad accounts, the landing pages, and someone who can approve creative within a day or two. The words and pictures are ours to draft; the yes is yours.
Next / 03
Build the productWebsites, web applications and mobile apps, built by the studio that publishes its own — with the measurement in from the first release.